Marketing strategy, positioning and content for growing brands
Helping teams build marketing that is clear, practical, and built to last
I’m Charlotte, a Marketing Lead working with growing businesses to bring more clarity, structure and consistency to their marketing.
My work mixes positioning, content and real-world delivery... helping translate creative & ambitious ideas into something teams can actually maintain.
How I think about marketing
Much of my work follows a few familiar patterns:
✳︎ Independent and creative businesses don’t need more marketing... they need marketing that fits how they actually operate
✳︎ Founder visibility works best when it reflects how someone naturally thinks and communicates
✳︎ Marketing only works if it’s practical enough to sustain
✳︎ In an AI-driven world, clarity of identity and positioning matters more, not less
This is the lens I bring to both strategy and delivery.
What I help with
✳︎ Marketing strategy and planning
✳︎ Brand and marketing positioning
✳︎ Content and thought leadership
✳︎ Campaign direction and support
✳︎ Bringing structure and consistency to marketing
Recent work
Most recently, I’ve been working with a creative agency to build their marketing function from the ground up... covering strategy, positioning, content and campaign delivery.
This has included:
✳︎ Leading a £50k brand relaunch and website
✳︎ Managing ongoing marketing activity and budget
✳︎ Working closely with founders on thought leadership and visibility
✳︎ Introducing structure and systems to improve consistency
How I work
I tend to work closely with founders and small teams, shaping marketing approaches that fit how the business actually operates.
The focus is not just on what should work... but on building something clear, practical and sustainable over time.
Ongoing thinking
I’m particularly interested in how marketing, identity and authority are evolving... especially in an AI-driven landscape.
I occasionally share quick posts on these topics & other inspirational finds on LinkedIn.
Get in touch
If you’re looking to bring more clarity and structure to your marketing, please get in touch.
I currently have limited availability for new work.